The campaign goal is the amount of money you must raise to produce a minimum run of records. It covers the following:
- Production costs for your record
- Bandcamp's standard revenue share
- Payment processing fees
- Any production expenses you add (for mastering, graphic design, etc.)
The minimum run of records is 250. We reserve ten copies for breakage, which leaves 240 copies for pledgers. Most artists are able to reach their campaign goal with fewer than 240 pledges by pricing their base tier appropriately and also adding higher-priced pledge levels. (Fans love these.)
If your campaign succeeds with fewer than 240 pledges you’ll get the extra records. We ship them to you at no additional cost. And the more you exceed your campaign goal, the more profit you’ll see in lieu of extra records.