Perhaps the best thing you can do, successful or not, is thank your fans as soon as the campaign is over. We hope you succeed! If you do, that’s marvellous, and we are thrilled for you. And if not, well, you’ll get ‘em next time. Either way, be sure to thank the generous fans who have supported you and your vinyl campaign.
During the production phase
Records shall be made! You know this, and you are communicating with the Bandcamp Vinyl Pressing Service support team every few days. But your fans don’t see this, and they can get impatient. Keep in touch with them via the messaging feature in the Updates tab of your campaign page. You’ll be able to target special messages to each of your pledge levels. As you reach important milestones (for instance, when you receive your test pressings or when you approve your art proofs) let your fans know. It’s fun, it fosters good will, and it will go a long way to remind them that things are progressing and that getting the records into their hands is important to you too.