By default, up to eight of your most recent releases will appear beneath your stream, allowing fans to purchase releases without interrupting their view of the show. You can choose specific releases and re-order them in the editor.
Do not underestimate the value of having a merch table integrated with your live stream. It’s an opportunity for fans to show their support (and every time they do, a notification of a sale will appear in the live chat). You could consider putting together show-specific merch, signed copies of existing merch or whatever else you can think of.
You also have the option of bundling a digital release with the purchase of a live stream ticket. For instance, you could stream an album launch party and include the album in the ticket price.