What happens if my campaign doesn’t reach its goal?

Even if you do everything right, it’s possible you might not get enough pledges to reach your minimum goal. You can fund the remaining gap by pledging to your own campaign, but if you decide not to fund the shortfall, that’s ok. Your pledgers will receive an email notifying them that the campaign didn’t succeed and that their pledges will simply be cancelled. (You’ll receive the funds from any pledgers who opted in to the digital purchase regardless of the outcome.) The campaign will be removed from your Bandcamp page — no harm done.