The minimum pledge amount is the minimum amount each pledger would need to pay for their record in order for you to hit your campaign goal.
You cannot lower the minimum pledge level suggested in the editor, but you can increase it. A higher minimum pledge level can help you reach your campaign goal with fewer pledges, but pledge levels that are too high can dissuade fans from pledging. For a standard, no-frills 12” LP, we recommend a minimum pledge level range between $20 and $25 USD. More elaborate records, like heavy-weight, color vinyl, or double-record LPs, will obviously be more expensive.