When should I raise the campaign goal higher than the minimum?

By default, we set your campaign’s expenses to $500. You can adjust that as needed in order to cover any extra costs you might incur (like paying a designer to help with your packaging, or a producer to remaster your tracks for vinyl). If you don’t have any expense you need the campaign to cover, just set this to $0. We recommend that you keep your overall campaign goal as low as possible to increase the likelihood of your campaign succeeding.