Why create individual artist accounts for each artist under my label?

We recommend separate accounts for each artist under a label because then the artist can have their own distinct visual design, their own image and bio, and their own URL, which is critical for search engine optimization (search is still the #1 source of sales, ahead of social media). If you create a new account on behalf of an artist, you can always give them access to that account later – just roll over their image in your artist grid, and select “give access.”